Business

7 min read

Step One. Step Two. Repeat.

Big goals don’t become real through grand plans - they’re built by relentlessly executing the next two obvious steps, over and over, until momentum quietly turns effort into achievement

Step One. Step Two. Repeat.

Big goals don’t become real through grand plans - they’re built by relentlessly executing the next two obvious steps, over and over, until momentum quietly turns effort into achievement.


When I leave a meeting, I want everyone to walk away with two things: Step One and Step Two.

Not a roadmap. Not a five-year plan. Just the next two actions that move the project forward.

Sometimes I assign them.

Sometimes I ask the question directly: “What is your step one and step two?”

Let’s dive in.


This prevents anxiety and helps eliminate emotional fatigue
We can take small steps

I never ask for step three. Step three is where anxiety lives. Step three invites speculation, doubt, and over-engineering.

Step one and step two are concrete.

They are executable.

They are where momentum begins.


We’re constantly told that mastery takes 10,000 hours, or that success requires a decade of relentless execution.

That may be true - but when you zoom out that far, motivation often collapses under its own weight.

Ten years feels abstract. Ten thousand hours feels intimidating. Even well-intentioned motivational advice can quietly whisper: this is going to take forever. 

And when life is already busy, uncertain, and demanding, that feeling can be paralyzing.


What I’ve learned - through startups, creative projects, and businesses that actually made it to the other side - is that starting is a skill. A rare one. It doesn’t mean the road ahead won’t be difficult. It means you refuse to let the difficulty prevent motion.

Follow-through, of course, is equally critical. 

Integrity plus consistency compounds faster than raw talent ever will. Time will pass whether you act or not. The only real choice is whether you’re moving something forward while it does.


Thinking too far ahead is dangerous.


Steps three through ten live in the clouds—vague, speculative, and emotionally heavy. You already know your ambition. You’ve imagined the future plenty. That part is not the problem. The problem is execution paralysis disguised as planning. Businesses evolve. Projects shift. The destination you picture today will almost certainly change as you move. That’s not failure—that’s progress.


So narrow the lens. Ask only two questions:

What is the next obvious action?

What is the one that follows it?


Examples:


  • Step One: Make breakfast
    Step Two: Eat the breakfast

  • Step One: Fill out the city permit application
    Step Two: Submit the application

  • Step One: Collect logo references that express the brand
    Step Two: Send two concepts for feedback

  • Step One: Address the hire that isn’t working
    Step Two: Begin the replacement process


These steps aren’t glamorous. They’re not inspirational quotes.

They’re movement. And movement compounds.

One day, you’ll look up and realize you’re no longer on step one or two - you’re hundreds, maybe thousands of steps in.

The dream didn’t arrive all at once. It showed up quietly, disguised as consistent execution.


We don’t need more vision. We need fewer distractions and clearer next actions. We are more alike than we think. Different goals, same resistance. Same doubts. Same opportunity.


So - what’s your step one?
What’s your step two?

Step One. Step Two. Repeat.

Big goals don’t become real through grand plans - they’re built by relentlessly executing the next two obvious steps, over and over, until momentum quietly turns effort into achievement.


When I leave a meeting, I want everyone to walk away with two things: Step One and Step Two.

Not a roadmap. Not a five-year plan. Just the next two actions that move the project forward.

Sometimes I assign them.

Sometimes I ask the question directly: “What is your step one and step two?”

Let’s dive in.


This prevents anxiety and helps eliminate emotional fatigue
We can take small steps

I never ask for step three. Step three is where anxiety lives. Step three invites speculation, doubt, and over-engineering.

Step one and step two are concrete.

They are executable.

They are where momentum begins.


We’re constantly told that mastery takes 10,000 hours, or that success requires a decade of relentless execution.

That may be true - but when you zoom out that far, motivation often collapses under its own weight.

Ten years feels abstract. Ten thousand hours feels intimidating. Even well-intentioned motivational advice can quietly whisper: this is going to take forever. 

And when life is already busy, uncertain, and demanding, that feeling can be paralyzing.


What I’ve learned - through startups, creative projects, and businesses that actually made it to the other side - is that starting is a skill. A rare one. It doesn’t mean the road ahead won’t be difficult. It means you refuse to let the difficulty prevent motion.

Follow-through, of course, is equally critical. 

Integrity plus consistency compounds faster than raw talent ever will. Time will pass whether you act or not. The only real choice is whether you’re moving something forward while it does.


Thinking too far ahead is dangerous.


Steps three through ten live in the clouds—vague, speculative, and emotionally heavy. You already know your ambition. You’ve imagined the future plenty. That part is not the problem. The problem is execution paralysis disguised as planning. Businesses evolve. Projects shift. The destination you picture today will almost certainly change as you move. That’s not failure—that’s progress.


So narrow the lens. Ask only two questions:

What is the next obvious action?

What is the one that follows it?


Examples:


  • Step One: Make breakfast
    Step Two: Eat the breakfast

  • Step One: Fill out the city permit application
    Step Two: Submit the application

  • Step One: Collect logo references that express the brand
    Step Two: Send two concepts for feedback

  • Step One: Address the hire that isn’t working
    Step Two: Begin the replacement process


These steps aren’t glamorous. They’re not inspirational quotes.

They’re movement. And movement compounds.

One day, you’ll look up and realize you’re no longer on step one or two - you’re hundreds, maybe thousands of steps in.

The dream didn’t arrive all at once. It showed up quietly, disguised as consistent execution.


We don’t need more vision. We need fewer distractions and clearer next actions. We are more alike than we think. Different goals, same resistance. Same doubts. Same opportunity.


So - what’s your step one?
What’s your step two?

Step One. Step Two. Repeat.

Big goals don’t become real through grand plans - they’re built by relentlessly executing the next two obvious steps, over and over, until momentum quietly turns effort into achievement.


When I leave a meeting, I want everyone to walk away with two things: Step One and Step Two.

Not a roadmap. Not a five-year plan. Just the next two actions that move the project forward.

Sometimes I assign them.

Sometimes I ask the question directly: “What is your step one and step two?”

Let’s dive in.


This prevents anxiety and helps eliminate emotional fatigue
We can take small steps

I never ask for step three. Step three is where anxiety lives. Step three invites speculation, doubt, and over-engineering.

Step one and step two are concrete.

They are executable.

They are where momentum begins.


We’re constantly told that mastery takes 10,000 hours, or that success requires a decade of relentless execution.

That may be true - but when you zoom out that far, motivation often collapses under its own weight.

Ten years feels abstract. Ten thousand hours feels intimidating. Even well-intentioned motivational advice can quietly whisper: this is going to take forever. 

And when life is already busy, uncertain, and demanding, that feeling can be paralyzing.


What I’ve learned - through startups, creative projects, and businesses that actually made it to the other side - is that starting is a skill. A rare one. It doesn’t mean the road ahead won’t be difficult. It means you refuse to let the difficulty prevent motion.

Follow-through, of course, is equally critical. 

Integrity plus consistency compounds faster than raw talent ever will. Time will pass whether you act or not. The only real choice is whether you’re moving something forward while it does.


Thinking too far ahead is dangerous.


Steps three through ten live in the clouds—vague, speculative, and emotionally heavy. You already know your ambition. You’ve imagined the future plenty. That part is not the problem. The problem is execution paralysis disguised as planning. Businesses evolve. Projects shift. The destination you picture today will almost certainly change as you move. That’s not failure—that’s progress.


So narrow the lens. Ask only two questions:

What is the next obvious action?

What is the one that follows it?


Examples:


  • Step One: Make breakfast
    Step Two: Eat the breakfast

  • Step One: Fill out the city permit application
    Step Two: Submit the application

  • Step One: Collect logo references that express the brand
    Step Two: Send two concepts for feedback

  • Step One: Address the hire that isn’t working
    Step Two: Begin the replacement process


These steps aren’t glamorous. They’re not inspirational quotes.

They’re movement. And movement compounds.

One day, you’ll look up and realize you’re no longer on step one or two - you’re hundreds, maybe thousands of steps in.

The dream didn’t arrive all at once. It showed up quietly, disguised as consistent execution.


We don’t need more vision. We need fewer distractions and clearer next actions. We are more alike than we think. Different goals, same resistance. Same doubts. Same opportunity.


So - what’s your step one?
What’s your step two?

Watch ideas turn into real things. Follow along.

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